NEWS LETTER APRIL 2008
NEWS LETTER FOR APRIL 2008
The news is not good on the food front, Prices of Grain especially Wheat has continued to rise on the world markets which is not only having a devestating effect on mainline products such as Pasta but also on biscuits and grissini. Infact everything thats contains flour !!
Not only that but animal feed has gone up which in turn is pushing pork prices up hence Salami and hams are increasing in price.
Now we have news that Rice is getting short and is rocketing up.
At the moment there seems no end to these increases and with every delivery from Europe also being effected by the Devaluation of Sterling in the last few months we are in for a year of food inflation of massive proportions.
Just think of the Exchange rate of Sterling against the Euro .A few months ago £100. got you 148 Euros now you will only get about 120 Euros
that is a devaluation of Sterling of nearly 20% and as a vast amount of our food imports come from the Euro Zone all those products are due to increase by at least 20% even before taking into account the products themselves increasing in price !!!
We at Fratelli Camisa are only increasing prices as and when we have to ,and NOT across the board in one go ,but only when we have new deliveries at the new prices , It goes without saying that if Sterling shoud go back up in value we will DECREASE PRICES .
On the Mail order front we are continuing to increase our customer base and sales month on month ,Delia's new book has also been of great help in introducing new customers to our on line web shop with many repeat orders .
Also in the last few months we have been repeatedly asked for whole cases of many items that we stock and with this in mind we have now started to introduce la few lines in Full cases at Special case Prices by doing this we can pass on savings directly to you. At the moment these lines are mainly Pasta and Olive Oils , both of which have long best before dates of nearly 3 years in the case of Pasta and about 18 months on the Olive Oils .
One customer has pointed out that "the way food prices are going he will be earning more by filling his larder up with long life items than the interrest he is being offered at his building society "
We will be adding more of these SPECIALS ITEMS By the CASE in the the next few weeks so please keep an eye out for them under our special offer section .
One new line that has proved very popular in the last few weeks has been the Mothers Garden Extra Virgin Olive Oil from Spain ,and we have sold quiet a few copies of the book that goes with it telling the story of the English family that is producing this fine Olive Oil which is also recomended by Delia Smith and Judy Ridgeway .
Thats all for now will get back to you all soon .
Alberto Camisa
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